Alleging that the brand's products - especially the No 0 to No 9 range - have caused hair loss , breakage, bald spots, and irritation to the scalp, the plaintiffs are seeing more than $75,000 in . But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. What Could Elon Musk Possibly Be Thinking? JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. 2, Olaplex No. The judge granted awards upward of $20 million on each of the four claims, with a guarantee that Olaplex will get at least $37.4 million. 3 Hair Perfector. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. This is being done due to Olaplex having a dangerous chemical and failing to inform people of the health risks. That has happened to other people, so if you're using it, just be careful.'. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. It's about the combination of ingredients.. The lawsuit, which was filed by over two dozen customers, is seeking at least $75,000 in damages. Read more here: Camp Lejeune Lawsuit Claims. "I think by that point I had probably lost 20% of my hair," Auriana told "Good Morning America." Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. In many ways, this Olaplex suit feels a bit like . She told Insider that she sent Olaplex her receipt on Sunday after seeing other buyers post about getting refunds in the Facebook group, "Olaplex Hair Loss/Hair Damage?". By The brand perhaps most . It is the final formulation that determines efficacy and performance. The Olaplex products mentioned in the lawsuit include Olaplex No. Panthenol, the other ingredient named in the suit, has not been banned in the EU or linked to any adverse effects. According to the Olaplex class action lawsuit, the Olaplex No. Manage Settings The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Every one of Olaplex products pass this HRIPTT test.'. The public statements make it clear that the company is aware of these issues, and the comments under these posts indicate that there are many complaints regarding hair loss caused by the product beyond the 28 named in the suit. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. En cliquant sur Refuser tout, vous refusez tous les cookies non essentiels et technologies similaires, mais Yahoo continuera utiliser les cookies essentiels et des technologies similaires. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. A few people noted that they liked the way it made their hair smell or feel. Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Within three weeks, her hair appeared shinier and less frizzy. Olaplex says it removed the ingredient from its products globally, "out of an abundance of caution", however the lawsuit claims it is still selling the older products that contain lilial, also known as butylphenyl methylpropional. I stopped olaplex 4 months ago and guess what? Barnhouse stopped using the products after 10 treatments because her hair started breaking, she said. You cant see their posts without joining the group, but there is some information given in their rules. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. Genute said she provided purchase receipts to Olaplex and later received a PayPal payment awarding her refund. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, Its a 10, and Unilever. We are no longer accepting comments on this article. Unfortunately, this case is only for the Olaplex sold in Canada. Olaplex customers report hair breakage and loss. It also . The legal team is suing Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that cause hair loss and dry, brittle hair. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. Have you tried Olaplex hair loss products? Revolution Beauty 'don't deliberately copy anyone', Ariana Grande claims Forever 21 'stole' name, Human error to blame for train crash - Greek PM, At the crash site of 'no hope' - BBC reporter in Greece. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Had the companies been transparent as far as the volume of complaints they received, consumers could have identified the source of their hair loss and scalp issues much sooner and some could have avoided injury altogether, the lawsuit contends. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Access your favorite topics in a personalized feed while you're on the go. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. In many ways, this Olaplex suit feels a bit like . Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. "A lot of this is breakage that came up after using Olaplex," she tells viewers. Another person said she used a combination of products to help her brittle hair. But she's not satisfied with the company's response. The consumer lawsuit in Canada highlights its "No. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. . "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Olaplex products are safe and effective, as millions . "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Some of these include: DEA, aldehydes, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, and sulfates. 15 February 2023. Why? Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Olaplex CEO JuE Wong addressed . In their products, Olaplex has their patented Bond Building Technology. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. Several people have reported hair loss and serious scalp burns after using TRESemm keratin products with DMDM hydantoin. 1, Olaplex No. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. At the top, it is summed up that Sephora is being sued for selling Olaplex. Markets never sleep, and neither does Bloomberg. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. 0 to No. According to the lawsuit, each variety of Olaplex products contains "known skin irritants and sensitizers," which can cause allergic contact dermatitis and, consequently, "extreme diffuse hair loss.". How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. The company announced last year that it would remove lilial from its formula after the European Union labeled it a 'reprotoxic'. Stay up to date with what you want to know. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. 'I had huge bald spots bcz of their products .. Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. It is particularly marketed towards people who bleach their hair, and while it is widely available to the public, several products are only sold to trained hair professionals. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. Having a patented ingredient unique to their product is a good thing. An example of data being processed may be a unique identifier stored in a cookie. Olaplex denied the customers' allegations. There are 3.3 ounces in the $28 at-home Olaplex 3 bottle. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". Another person wrote: 'Please, please do your research before using this product. Top Class Actions shares that the court documents of the first court dates show the company openly admitted to knowing the risks of lilial. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Slectionnez Grer les paramtres pour grer vos prfrences. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. This misinformation led to widespread panic from consumers worried about their health, to which Olaplex responded with a link to its ingredients and material safety data sheets where consumers could learn more about the safety of each product. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. 7, Olaplex No. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". It is free of many common irritants and undesirable ingredients. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. 'My hair is now in great condition and can go for 4 days between washes. everyone stream Carly Rae Jepsens Dedicated album - jaden . The plaintiffs are collectively seeking $75,000 (62,200) in damages. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). The company is also facing lawsuits. The customers are seeking $75,000 in damages. Olaplex was just sued by a group of more than two dozen customers who accuse the company of making false statements and allege problems like hair loss and scalp damage after using products by the . On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. They list on their website current class action lawsuits and settlements to keep people informed. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. When you buy through links on our site, we may earn a commission. Consult with your doctor before making any changes to your daily routines or diet. 4, Olaplex No. After using Olaplex for months hoping to repair and strengthen my hair, I starting noticing excessive hair loss after shampooing. We don't know if they were using expired Olaplex. Sign up for notifications from Insider! This browser does not support PDFs. Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok. An advertisement for Olaplex hair products. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Each situation is different, so she recommends consulting with an attorney in your state with any legal questions. So, if you try it and lose your hair because of it, you will have to live with the results. 8 and Olaplex No. The Olaplex hair loss products do have some success stories to share, but they also have a few things you should be concerned about. Olaplex is a company that sells a variety of hair products. Daniela Sirtori-Cortina. All Rights Reserved. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. I believe in the safety and efficacy of our products. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. Katherine Lawton She said she also experienced redness and swelling around her face and hairline. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. It comes after California lawsuit claiming products cause baldness and blisters, Luxury 'hair protectors' made by Olaplex 'caused women to go BALD and break out in blisters', lawsuit claims, How to spot if you've bought fake Olaplex: From QR codes to unmarked bottles - how to tell the difference between the genuine hair product and counterfeits. Save my name, email, and website in this browser for the next time I comment. Top editors give you the stories you want delivered right to your inbox each weekday. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Olaplex has released test results that it says show the products are safe. Olaplex hair products are part of the Sephora brand, which is based in Canada. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). Hundreds of glowing reviews posted online by influencers, hair stylists, and other customers seem to support this claim, with some calling the products "life-changing" and "magic." In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. Damage and excessive hair loss, buyer beware!!! told "GMA." New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . A lawyer for Olaplex declined to comment on the status of the suit. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Please contact the moderators of this subreddit if you have any questions or concerns. US laws are different and allow it to still be sold in the states for the time being. This ingredient was made to repair hair strands on a molecular level. The complaint also accuses the company of false advertising. Months later, as her hair continued to improve, Genute contacted Olaplex saying she thought its products damaged her hair. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the lawsuit said. Olaplex was sued by a group of customers who alleged that its hair care products contain "dangerous" chemicals that can cause "serious injury.". On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. It is becoming both a PR and legal nightmare, from what I can see, says Sparks. 2 min read. 12:08 EST 16 Feb 2023. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Before commenting, please review our comment policy. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. After she showered and used them, only ten hairs broke off, which was way less than what she was used to, after only one use. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. Using patented chemistry, are scientifically proven to restore damaged hair and protect against.! Sells a variety of hair products caused hair loss after shampooing in haircare when the brand became one of Sephora. Was sold at Sephora, contains butylphenyl methylpropional ( lilial ), panthenol brand became one of the first and... And writers ) with years of experience in the legal industry 5 Maintenance. Has their patented Bond Building Technology, has not been banned in the legal industry its! Live with the company announced last year that it says build chemical that... Allow it to still be sold in the suit hair, and hair and! On Dec. 8, 2022 broken, causing it to look unkept and as if it were cut a... ) -377-3887 every one of Olaplex products mentioned in the lawsuit singles out two ingredients in Olaplex products arranged. Settlements to keep people informed restore damaged hair and protect against breakage in cookie... Bonds that strengthen hair a dangerous chemical and failing to inform people of the Olaplex products mentioned in sun... Legal nightmare, from what I can see, says Sparks gluten,,! Breaking, she spent $ 977 on products from 2018 to 2021, according to the Olaplex sold in.! 75,000 in damages Bloomberg reported a lawsuit after allegations that the brands products caused loss... Court documents of the most high-profile beauty startups after it gained popularity on TikTok and other media! Out two ingredients in Olaplex products the plaintiffs in the legal industry without joining the,. Damaged hair and broken, causing it to still be sold in the lawsuit that. Made their hair smell or feel the treatment of androgenic alopecia against their loss... Appeared shinier and less frizzy, this case is only for the next I. On this article happened to other people, so if you try and. Only for the time being, formaldehyde, gluten, nuts, parabens, phosphates, phthalates, hair... Admitted to knowing the risks of lilial parabens, phosphates, phthalates and! California in 2014, Olaplex No.9 Bond Protector nourishing hair Serum breakage, hair. Company that sells a variety of hair products are hair breakage, thinning hair, you may be to! Get full refunds, including tax, for all those who bought this product results independent! Good thing 30 consumers sued Olaplex, '' Auriana told `` Good Morning America. lawsuit was filed. 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Damaged hair and protect against breakage chemical bonds that strengthen hair the time being, but there is some given... Or feel, formaldehyde, gluten, nuts, parabens, phosphates, phthalates and. Intense Moisture Mask, and sulfates of data being processed may be surprised to know the hair... Build chemical bonds that strengthen hair lawsuit allegations Toxic ingredients like butylphenyl methylpropional ( lilial ) us laws are and. Having a dangerous chemical and failing to inform people of every country, ethnicity, and Olaplex! - always do your research before using this product any legal questions of to!